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Promotion of Online Auction

发布时间:2017-03-27
该论文是我们的学员投稿,并非我们专家级的写作水平!如果你有论文作业写作指导需求请联系我们的客服人员

Introduction of promotion of online auction

In the promotion of an online auction to potential buyers or sellers, there are numbers of ways to promote an online auction to them. The only differences between them are the ways and how these methods promote the online auction to the buyers and sellers. For this, each and every of these methods also have their own benefits or advantages of getting their attention to potential buyers, sellers or even advertisers.

Ways to promote

In task 5, three different methods are being chosen to promote the online auction to buyers, sellers and advertiser. For this, each and every of the methods will be explained on how are they are going to promote the site to the customers and advertisers. One of the most common ways to promote the site is either by electronic mail or internet. Since the introduction of electronic mail and internet, various online sites begin to use these methods as their main methods to promote their site to their customers or even to get in touch with their customers as well. The use of electronic mail and internet really does helps to promote online auction site to customers not only domestically but internationally as well. As electronic mail and internets helps to spread the messages much more easy and faster.

Here is another method that can help to promote the site is by using television. The usage of this method easily help to distribute the information to customers and advertisers quickly without the worries of the repetition of using man-power to distribute the information that is needed, in order to get the customers' attention. Besides from easily distributed the information, television helps to gives visual ideas and colorful representation of images, slides shows, sounds and music to customers to further capturing ideas about the promotion.

Another method that is about to be used in promotion of the site is by using newspapers and catalogs. Newspapers and catalog are also another types of methods which can also easily distribute the information about the promotion much more easier and faster. Although the use of man-power is needed in order to distribute the information, but this method also helps the company to tackle or handle situation more easily because from here customers and advertisers can give feedback or to speak out if there is any questions or problems in their minds, thus leading the company to further understand its customers' needs and want.

Advantages and disadvantages

From the 3 methods that help to promote the online auction that is being chosen in the previous paragraphs. Each and every one of the methods above had their sensible reasons and advantages of why they're being chosen. For this, the paragraph on below will explain the reasons why they're being chosen and the explanations of their advantages.

For the first method, that is the use of electronic mails and internet reason, the reasons on why it's being chosen. Why is it being chosen? One of the simple reasons is that this method is cheap and it's easy. Because it does not require much amount of time for the company to worry on how the information should be distributed or the worry of transportation in order the information to be handle or distributed from one area to the next, as this method can be done easily without the company sending its staff member to distribute the promotion as it can be done within the company itself. Another reason is that, it does not require much man-power to distribute the promotion as it can be done with just one person or two inside the company.

The next thing I want to talk about is the reasons why I chosen television is that there are several reasons. One of the first and foremost reason is that television gives a visual ideas with the use of animations, slide shows and also with the aids of music and sounds that adds more interest for the buyers and sellers to look at. The second reason is that it helps to spread and distribute the information much more easier. As it can reached to a larger audience than the newspaper reached, and it does so in just a short period of time. Another of television's advantages is that it can be reached target audience easily. Example like housewives can be reached during afternoon soap operas and insomniacs.

The next method that I'm about to talk about is the use of radio's reasons and its advantages. The first reason is that many people will tune in or listen to the radio everyday. There are also many different radio stations to suit various different target markets easily. The next reason about radio is that it does not require many man-power to spread the message and usually a person is enough to distribute the message. The advantage of using radio is that it can reach to millions of people at the same time. Not only have that as radio advertisement methods can potentially reaching a huge market. The next advantage of using this method is that radio advertisement is substantially cheaper than using television advertisement as many small businesses and small companies cannot afford television but can afford radio television as it costs much less.

Choosing domain name

The first few paragraph above will be the methods that are going to be used to promote the website, in a more effective and efficient way of promoting the site. Now going to the next point, is the choosing of an appropriate domain name for the website that has to be sensible and had to sound reasonable enough so that it'll not affect the business itself. So the chosen three appropriate names for the website will be AutomobileMania.com, the second chosen domain name will be Cars4Life.com, the third most likely chosen name will be MotoCraz.com. So out of all three domain names that is written above, only one of them will be chosen, then from these three domain names, I had chosen MotoCraz.com.

The main objective and goal of MotoCraz.com is to create an auction site where buyers and sellers around the world can come together to bid and sell their automobiles' parts, rims, even their cars. Not only this, they can help to create a community such as forums and blogs to share their opinions and ideas to the world. This website is not only bid and sells automobiles but also to help people to create a place where they can discuss almost anything, just to make the website into a friendly community. Its concept is to attract those automobile lovers, who are willing to bid and sell their cars and other car parts.

There are several main goals for MotoCraz.com, here are some of the several main goals that are about to be highlighted in this paragraph. One of the up most important goals of MotoCraz.com is to create and also execute a proper marketing plan in order to attract the right or specific type of buyers and sellers for the items that are being auctioned. The next up most important goal is to warrant all requirements such as international even local licensing are met as expected. The third up most important goal of MotoCraz.com is to create an auction site where it meets all its specific requirements, tasks, datelines and other of its responsibilities on time.

Reasons of importance of domain names

The next paragraph that I'm about to discuss is about the three importance reasons of the domain name. The first main reason of its importance is that, in order to earn income on the website is to create trustworthiness auction site where the users or the buyers and sellers feel secure or at ease, so that it will make them feel that they are dealing with a well-established and large company instead of a small and not well developed company. This is one first main reason for the company to earn its income. The second main reason of its importance is when after creating the auction website, it is important for the website to have several aliases in the electronic mail, in order to make the customer easier to navigate from via email when they have opinions, feedbacks, or questions that they wanted they asked. If this done properly, this will further give the customers a general ideas and a good impression that they're dealing with a well-built company and also anodyne to do business with. The third main importance reason of the domain name is allow the website to be hosted by some other free web host. This is to allow the site to get listed in those major directories such as Goggle and Yahoo. Even though chances to getting the site listed here is difficult but at least there is a chance of it getting it being listed.

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